Giving a micro-contribution through MASSIVEGOOD is an easy and quick act thanks to a little bit of technology we call the donation engine.

When you book a trip at a travel agency, the donation engine automatically displays a prompt to your agent – you only need to answer one simple question: Do you agree to join MASSIVEGOOD and donate to fight HIV/AIDS, malaria and tuberculosis? If the answer is “yes,” the agent is directed to this donation form (which will be automatically pre-filled). It’s as easy as a click.

Our technology partner Amadeus developed the MASSIVEGOOD donation engine, which can be implemented on any travel-purchasing platform.

In our second video from Amadeus’s “Need to Have 2010” event in New York City, we got an in-depth view of the MASSIVEGOOD donation engine and spoke with executives about its development:

Make sure to look for MASSIVEGOOD when you book your next trip!