Behind MASSIVEGOOD is a unique and massively good partnership between competitors in the travel industry.

Putting their differences aside, Amadeus, Sabre and Travelport - the three major Global Distribution Systems (GDS) that manage the computerized travel reservation networks – have united to provide travelers with a simple way to give when they go.

Amadeus is MASSIVEGOOD’s technology partner and designed the easy-to-use donation engine.

We were at the Amadeus’s “Need to Have 2010” event in New York City this month to speak with travel agents and top executives, including Kay Urban, President and CEO, Amadeus North America and Tom Cates, CCO, Amadeus North America.

Check out the video below:

Stay tuned for the next video from this event, describing the simple technology behind MASSIVEGOOD.

Learn more about Amadeus here.